Bold Empowering Color for 2023: Viva Magenta Encourages Creativity and Optimism

After years of global uncertainty, Pantone’s choice of Viva Magenta for the 2023 Color of the Year says it is time to be bold and assertive, express ourselves creatively, and embrace the future with optimistic confidence. What a refreshing change!

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How Does Pantone Describe Viva Magenta?

“A nuanced crimson tone of red that balances between warm and cool tones, Viva Magenta is brave and fearless, a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative," says Pantone’s color experts.

"It is assertive, but not aggressive, a carmine red that does not boldly dominate but instead takes a 'fist in a velvet glove approach,’" says Pantone's color team. “Exuding dynamism, this transformative red tone is capable of driving design to create a more positive future.”

Where Will We See Viva Magenta In 2023?

“Consumers will see this bold new color pop up in interior design, technology, and fashion,” predicts Pantone’s Color Institute. Already available in technology via phones and the metaverse and featured on runways from accessories to clothing, it will pop up throughout interior design in 2023.

How to Use Pantone’s Color of the Year in Your Home

You may think, “How would I use this bold color?” The answer for many of you will be as an accent color. Think of a bright pop of magenta on pillows to brighten up your neutral sofa or magenta shoes to add a fun color to your wardrobe for 2023.

Pantone’s message with their selection of Pantone 18-1750 Viva Magenta is to express yourself! Be creative and let your personality shine with bold optimism as we move forward into the future.

Here at Budget Blinds, everything we do is custom! From the size to the design of the product you choose. Let us help you add color and personality to your home for 2023 and beyond. Visit to find your local design consultant and to get started with a free in-home consultation.

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